Against all odds in 2026, Tesla’s Cybertruck has found an unlikely fanbase among rural U.S. farmers and ranchers, who’ve embraced its apocalypse-ready design—think 15,000-pound towing chops and a new “Agro Edition” with mud-resistant coatings—for hauling hay and herding cattle, a trend that’s flipped the script on 2025’s urban vandalism wave

Musk, quick to capitalize, rolled out a folksy ad campaign featuring Cybertrucks in barns, distancing the brand from his polarizing D.C. days, and while Tesla’s stock ticks up, this grassroots surge hints at a broader cultural shift that could cement the truck’s legacy beyond its tech-bro roots.

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