Elon Musk’s Twitter-to-X switch might be his minimalist jab at the bloated world of corporate branding, a take bubbling up from X posts and design blogs.

Twitter’s cutesy bird and wordy vibe clashed with Musk’s stark, no-nonsense style—think Tesla’s sleek logos or SpaceX’s clean lines—so X is his snub to focus-group fluff, boiling it down to one badass letter. Web voices say it’s Musk flexing his “less is more” creed, while still hogging the spotlight with a name that’s impossible to ignore. It’s branding, Elon-style: simple, smug, and in your face.

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